高級(jí)商務(wù)英語(yǔ)口語(yǔ)對(duì)話

關(guān)于高級(jí)商務(wù)英語(yǔ)口語(yǔ)對(duì)話

　　Diversification

　　Ex: The importance of product diversification to the success of a business.

　　這時(shí)你可能對(duì)product diversification并不是很熟悉，可以舉一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems. 然后借以說(shuō)明product diversification的作用。

　　○1 Meet the needs of different customers.

　　○2 Increase the company’s market shares/market penetration.

　　○3 Marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their specific need.(此定義引自《牛津英漢雙解商務(wù)英語(yǔ)辭典》，我認(rèn)為很不錯(cuò)的一本商務(wù)英語(yǔ)詞典，每個(gè)詞匯都有在商務(wù)方面的中英兩種解釋和例句)

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